310.720.0906
EVE ORIO
Human-centered Content & Editorial
Content is having an identity crisis.
You already feel it. Volume is up, budgets are tight, and AI is making it easier than ever to publish. It's also easier than ever to get something wrong. A missed curriculum standard, an off-brand post, or a misrepresented product claim? Those can become trust problems for the most important audience of all... people.
I help enterprise teams close the gap between large-scale content and the accuracy, brand voice, and credibility their customers expect. With extensive experience at brands like Mattel, Western Digital, Cedars-Sinai, and Lakeshore Learning, I bring hands-on content strategy and editorial excellence at any scale.
How I Collaborate With Teams
Content Governance: Clear rules for how your brand writes, defined for every creator on your team... both human and AI.
Workflow Design: Processes to ensure the right information gets to the right people and reviews that never become bottlenecks.
Editorial Quality: Systems and support for a human-certified source of truth on the way in and a final human review on the way out.
Content Strategy & Editorial: From frameworks and briefs to writing and publishing, I’m here to help.
Background & Portfolio
Below are select examples of my work across education, healthcare, technology, and family entertainment. Whether directing content strategy for a $20M website redesign for Cedars-Sinai or driving 14% sales growth for Mattel's Masters of the Universe — with zero paid advertising — the through line is always the same: accuracy, brand integrity, and content that earns trust.
For more on my 20-year background and 2026 Google AI Professional Certification, please view my capabilities summary or LinkedIn profile.
Drove sales and marketing content, editorial management, and copy creative direction for a new Lakeshore Learning product line targeting K-12 school districts.
Strategized and produced a large campaign for Mattel supporting a licensed product based on a fan-fave character from the Robot Chicken TV show. Mix included sale pages, videos, social, email, sweeps, and more.
Developed and executed a multi-pronged UX/content mapping system for a $20M 16,000-page website redesign for Cedars-Sinai within an agile environment. Oversaw a 5-person content & UX writing team.
Led editorial direction for a multi-channel campaign to lift awareness, engage customers, and grow sales of Lakeshore Learning products across e-commerce, social, retail stores, direct mail, paid ads, and events.
Oversaw production of a series of product launch videos for WD hard drives. Videos were designed for multi-channel distribution, including e-commerce, paid ads, social campaigns, PR, and presentations.
Managed copy development of all content for Lakeshore Learning's Facebook, Twitter, LinkedIn, and Instagram platforms. Collaborated with Marketing, Design & Video teams to leverage analytics for content optimization.
Concepted and produced ongoing campaigns, sales, and fan club content for Mattel's Masters of the Universe online subscription. Included blogs, themed posters, videos, emails, product pages, sweeps, and more.
Collaborated with UX, Design, Business, and PMO teams to develop UX strategy and microcopy for Karastan that aligned with brand standards while delivering an elevated and improved customer experience.
Planned, co-wrote, and oversaw production of a branded YouTube series for WD. Shot both in-studio and on location, the series delivered more than 2MM views by authentically engaging and educating customers.
Say Hello!
Looking for content expertise? Just want to chat? Either way, I look forward to hearing from you!
310.720.0906 | eveorio@gmail.com | Linkedin
©2026 Eve Orio. All rights reserved.