310.720.0906
EVE ORIO
Human-in-the-Loop Editorial & Content Governance
​
​Content is having an identity crisis.
You already feel it. Volume is up, budgets are tight, and AI is making it easier than ever to publish. It's also easier than ever to get something wrong. A missed curriculum standard, an off-brand post, a misrepresented product claim — those aren't just typos. They're trust problems.
​
I help enterprise teams close the gap between AI-powered output and the accuracy, brand voice, and credibility your audience expects. I've spent 20 years protecting content for organizations like Mattel, Western Digital, Lakeshore Learning, and more. Today, I’m bringing the strategy, systems, and human-in-the-loop oversight it takes to keep your AI-assisted content accurate, on-brand, and editorially defensible at any scale.
How I Work With Teams​
​​
Content Governance: Clear rules for how your brand writes, defined for every creator on your team... both human and AI.
​
Workflow Design: Processes to ensure the right information gets to the right people and reviews that never become bottlenecks.
​
Editorial Risk & Accuracy: Systems and support for a clean source of truth going in and a human in the loop on the way out.
​
Content Strategy & Editorial: From messaging frameworks to production, I’m here to help when your team has more than they can handle.
Background & Portfolio
Below are select examples of my work across education, healthcare, and tech. Whether directing content strategy for a $20M website redesign for Cedars-Sinai or driving 14% sales growth for Mattel's Masters of the Universe — with zero paid advertising — the through line is always the same: accuracy, brand integrity, and content that earns trust.
For more on my 20-year background and 2026 Google AI Professional Certification, please view my resume or LinkedIn profile.
Strategized and produced a comprehensive campaign in support of a licensed product based on a TV character. Marketing mix included videos, news, social media content, emails, banner ads, sweepstakes, and more.
Developed and executed a multi-pronged UX/content mapping system for a $20M website redesign within an agile environment.
Delivered sales and marketing content, workflow strategies, editorial management, copywriting, and creative direction for HotWheelsCollectors.com, an eCommerce site featuring daily content launches (now part of Mattel Creations).
Provided editorial direction for marketing content to lift awareness and impact sales of Lakeshore Learning products across B2B, B2C, eCommerce, and retail.
Oversaw production of a series of product launch videos. Each video was designed to be leveraged for digital promotion, online advertising, social media campaigns, and presentations.
Created time and cost efficiencies by bringing social media in-house for WD and SanDisk. Managed creation of all sustaining content for Facebook, Twitter, LinkedIn, and Instagram platforms.
Collaborated with Business Analyst, Strategy, UX, Design, and PMO teams to create messaging that aligns with brand standards, guides users throughout the website, and enables faster and easier interaction.
Concepted and produced ongoing campaigns and fan club content for Mattel's Masters of the Universe annual online subscription. Elements included a blog series, themed digital posters, sneak peek and unboxing videos, emails, and product pages. Events featured Comic-Con booth collateral, give-aways, contests, sweepstakes, video presentations, and more.
Concepted, wrote, and oversaw production of a 12-episode branded series shot both in-studio and on location. Delivering more than 2MM views across YouTube and Facebook, the series authentically connected with and educated core customers.
Say Hello!
Looking for content expertise? Just want to chat? Either way, I look forward to hearing from you!
310.720.0906 | eveorio@gmail.com | Linkedin
©2026 Eve Orio. All rights reserved.