Content Director Connecting Brands With Customers
True confession: I'm a serious content nerd. I love to think about it, peruse it, create it, and interact with it. Whether working for a Fortune 200 conglomerate or consulting with a small business, my goal is always to illuminate brand value by reaching, engaging, and converting customers through targeted content. I'm a certified content marketer and my experience spans industries as diverse as automotive, branded and licensed products, entertainment, healthcare, technology, toys, and more.
How can I help you today?
Process & workflow
Brand identity & frameworks
Content distribution plans
Content & competitive audits
Paid content programs
Personas & targets
Research & trends
Content style guides
Copywriting & scriptwriting
Polls & surveys
Video (field & studio)
Strategized and executed a comprehensive campaign in support of a licensed product based on a TV character. Marketing mix included videos, news, social media content, emails, banner ads, sweepstakes, and more.
Provide sale, content, email, and workflow strategies, editorial management, copywriting, and creative direction for HotWheelsCollectors.com, an e-commerce site featuring daily content launches.
Created a comprehensive content strategy and oversaw copy development for the website of a global leader in healthcare. Aligned user needs to business goals to create defined and easily-replicated patient pathways.
Provide editorial direction for campaigns designed to lift awareness and impact sales of Lakeshore Learning products.
Collaborated with Business Analyst, Strategy, UX, Design, and PMO to create messaging that aligns with brand standards, guides users throughout the website, and enables easier interaction.
Concepted, wrote, and oversaw production of a 12-episode branded series. Delivering more than 2MM views across YouTube and Facebook, the series authentically connected with core customers.
Concepted and produced ongoing campaigns and fan club content for Mattel's Masters of the Universe annual online subscription. Elements included a blog series, themed digital posters, sneak peek and unboxing videos, emails, and product pages.
Created time and cost efficiencies by bringing social media in-house for WD and SanDisk. Managed creation of all sustaining content for Facebook, Twitter, LinkedIn, and Instagram platforms.
Created a comprehensive UX, content strategy, copy development, and authoring workflow for a $20M website redesign within an agile environment.