310.720.0906
EVE ORIO
Content Strategy & Editorial Operations
Enterprise Content Strategy with Editorial Integrity
In an era where automation can scale volume instantly, the real challenge is scaling safely. I help Fortune 500 and mission-driven brands align business goals with production workflows—without sacrificing accuracy, voice, or consistency. I bring direct experience at brands like Mattel, Western Digital, Cedars-Sinai, and Lakeshore Learning, specializing in end-to-end content operations.
How I Collaborate With Teams
Content Development & Strategy: Comprehensive content strategies, editorial execution, and creative oversight.
Workflow Design: Processes to keep content moving without sacrificing quality at any scale.
Editorial Quality: Human-led reviews that catch what automation misses before anything goes out the door.
Content Governance: Quality, consistency, and compliance standards to protect brand equity across every touchpoint.
Background & Portfolio
Below are select examples of my work across education, healthcare, technology, and family entertainment. Whether directing content strategy for a $20M website redesign for Cedars-Sinai or driving 14% sales growth for Mattel's Masters of the Universe — with zero paid advertising — the through line is always the same: accuracy, brand integrity, and content that earns trust.
For more on my 20-year background and 2026 Google AI Professional Certification, please download my profile or visit my LinkedIn page.
Drove sales and marketing content, editorial management, and copy creative direction for a new Lakeshore Learning product line targeting K-12 school districts.
Strategized and produced a large campaign for Mattel supporting a licensed product based on a fan-fave character from the Robot Chicken TV show. Mix included sale pages, videos, social, email, sweeps, and more.
Developed and executed a multi-pronged UX/content mapping system for a $20M 16,000-page website redesign for Cedars-Sinai within an agile environment. Oversaw a 5-person content & UX writing team.
Led editorial direction for a multi-channel campaign to lift awareness, engage customers, and grow sales of Lakeshore Learning products across e-commerce, social, retail stores, direct mail, paid ads, and events.
Oversaw production of a series of product launch videos for WD hard drives. Videos were designed for multi-channel distribution, including e-commerce, paid ads, social campaigns, PR, and presentations.
Managed copy development of all content for Lakeshore Learning's Facebook, Twitter, LinkedIn, and Instagram platforms. Collaborated with Marketing, Design & Video teams to leverage analytics for content optimization.
Concepted and produced ongoing campaigns, sales, and fan club content for Mattel's Masters of the Universe online subscription. Included blogs, themed posters, videos, emails, product pages, sweeps, and more.
Collaborated with UX, Design, Business, and PMO teams to develop UX strategy and microcopy for Karastan that aligned with brand standards while delivering an elevated and improved customer experience.
Planned, co-wrote, and oversaw production of a branded YouTube series for WD. Shot both in-studio and on location, the series delivered more than 2MM views by authentically engaging and educating customers.
Say Hello!
Looking for content expertise? Just want to chat? Either way, I look forward to hearing from you!
310.720.0906 | eveorio@gmail.com | Linkedin
©2026 Eve Orio. All rights reserved.