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EVE ORIO

Content Director Connecting Brands With Customers

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BACKGROUND & PORTFOLIO

Below is a portfolio featuring highlights of my content achievements. For more information about my background, please visit my LinkedIn page.

True confession: I'm a serious content nerd. I love to think about it, peruse it, create it, and interact with it. Whether working for a Fortune 200 conglomerate or consulting with a small business, my goal is always to illuminate brand value by reaching, engaging, and converting customers through targeted content. I'm a certified content marketer and my experience spans industries as diverse as automotive, branded and licensed products, entertainment, healthcare, technology, toys, and more.

How can I help you today?

 
 

MANAGEMENT

Budgeting
Client relationships

Presentations

Process & workflow
Project scope

Project management

Research
Roadmaps

Reporting
Staffing

Team management
Vendor relationships

STRATEGY

Analytics
Brand identity & frameworks

Creative briefs
Content distribution plans

Content & competitive audits
Editorial calendars
Paid content programs
Personas & targets
Product campaigns
Research & trends

SEO/keywords
Subscriptions

 

PRODUCTION

Blogs
Characters
Content style guides
Copywriting & scriptwriting
Community management
Concepting
Creative direction
Editorial direction

Email
Polls & surveys
 Social media
Video (field & studio)

CONTACT

Looking for content expertise? Just want to chat? Either way, I'll be happy to hear from you!

310.720.0906

Digital Marketing Campaigns
Digital Marketing Campaigns

Strategized and executed a comprehensive campaign in support of a licensed product based on a TV character. Marketing mix included videos, news, social media content, emails, banner ads, sweepstakes, and more.

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E-commerce Content Management
E-commerce Content Management

Provide sale, content, email, and workflow strategies, editorial management, copywriting, and creative direction for HotWheelsCollectors.com, an e-commerce site featuring daily content launches.

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Content Strategy
Content Strategy

Created a comprehensive content strategy and oversaw copy development for the website of a global leader in healthcare. Aligned user needs to business goals to create defined and easily-replicated patient pathways.

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Editorial Direction
Editorial Direction

Provide editorial direction for campaigns designed to lift awareness and impact sales of Lakeshore Learning products.

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UX Copywriting
UX Copywriting

Collaborated with Business Analyst, Strategy, UX, Design, and PMO to create messaging that aligns with brand standards, guides users throughout the website, and enables easier interaction.

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Video Producing & Scriptwriting
Video Producing & Scriptwriting

Concepted, wrote, and oversaw production of a 12-episode branded series. Delivering more than 2MM views across YouTube and Facebook, the series authentically connected with core customers.

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Subscriptions & Loyalty
Subscriptions & Loyalty

Concepted and produced ongoing campaigns and fan club content for Mattel's Masters of the Universe annual online subscription. Elements included a blog series, themed digital posters, sneak peek and unboxing videos, emails, and product pages.

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Social Media
Social Media

Created time and cost efficiencies by bringing social media in-house for WD and SanDisk. Managed creation of all sustaining content for Facebook, Twitter, LinkedIn, and Instagram platforms.

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Project Management & Workflow
Project Management & Workflow

Created a comprehensive UX, content strategy, copy development, and authoring workflow for a $20M website redesign within an agile environment.

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