310.720.0906
EVE ORIO
Director of Content Strategy & Narrative
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Building the Editorial Engines for Growth
Performance-driven content leader and narrative architect with 20 years of experience scaling teams (15+) and content ecosystems for market-leading brands. Available for internal leadership or fractional advisory to modernize operations via AI-powered workflows for Fortune 500s and high-growth firms.​
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Strategic Specialties
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Content & Narrative Strategy: Architecting multi-channel brand strategies and B2B2C flywheels that align storytelling with the customer journey.
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Operations & Leadership: Directing cross-functional teams and workflows to scale production with strategic oversight across channels.
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AI Innovation: Modernizing content lifecycles via generative AI to scale production while maintaining 100% brand integrity and operational rigor.
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Performance & Optimization: Translating complex performance analytics into actionable optimizations and KPI frameworks that drive measurable impact.
Background & Portfolio
Below are select examples of my work across education, healthcare, and tech. Whether directing content strategy for a $20M website redesign for Cedars-Sinai or fueling a 14% sales increase for Mattel's Masters of the Universe, my focus remains the same: performance-driven narrative excellence.
For more on my 20-year background and 2026 AI certifications, please view my resume or LinkedIn profile.
Strategized and produced a comprehensive campaign in support of a licensed product based on a TV character. Marketing mix included videos, news, social media content, emails, banner ads, sweepstakes, and more.
Developed and executed a multi-pronged UX/content mapping system for a $20M website redesign within an agile environment.
Delivered sales and marketing content, workflow strategies, editorial management, copywriting, and creative direction for HotWheelsCollectors.com, an eCommerce site featuring daily content launches (now part of Mattel Creations).
Provided editorial direction for marketing content to lift awareness and impact sales of Lakeshore Learning products across B2B, B2C, eCommerce, and retail.
Oversaw production of a series of product launch videos. Each video was designed to be leveraged for digital promotion, online advertising, social media campaigns, and presentations.
Created time and cost efficiencies by bringing social media in-house for WD and SanDisk. Managed creation of all sustaining content for Facebook, Twitter, LinkedIn, and Instagram platforms.
Collaborated with Business Analyst, Strategy, UX, Design, and PMO teams to create messaging that aligns with brand standards, guides users throughout the website, and enables faster and easier interaction.
Concepted and produced ongoing campaigns and fan club content for Mattel's Masters of the Universe annual online subscription. Elements included a blog series, themed digital posters, sneak peek and unboxing videos, emails, and product pages. Events featured Comic-Con booth collateral, give-aways, contests, sweepstakes, video presentations, and more.
Concepted, wrote, and oversaw production of a 12-episode branded series shot both in-studio and on location. Delivering more than 2MM views across YouTube and Facebook, the series authentically connected with and educated core customers.
Say Hello!
Looking for content expertise? Just want to chat? Either way, I look forward to hearing from you!
310.720.0906 | eveorio@gmail.com | Linkedin
©2026 Eve Orio. All rights reserved.