Strategized and produced a comprehensive campaign in support of a licensed product based on a TV character. Marketing mix included videos, news, social media content, emails, banner ads, sweepstakes, and more.

Developed and executed a multi-pronged UX/content mapping system for a $20M website redesign within an agile environment.

Delivered sales and marketing content, workflow strategies, editorial management, copywriting, and creative direction for HotWheelsCollectors.com, an eCommerce site featuring daily content launches (now part of Mattel Creations).

Provided editorial direction for marketing content to lift awareness and impact sales of Lakeshore Learning products across B2B, B2C, eCommerce, and retail.

Oversaw production of a series of product launch videos. Each video was designed to be leveraged for digital promotion, online advertising, social media campaigns, and presentations.

Created time and cost efficiencies by bringing social media in-house for WD and SanDisk. Managed creation of all sustaining content for Facebook, Twitter, LinkedIn, and Instagram platforms.

Collaborated with Business Analyst, Strategy, UX, Design, and PMO teams to create messaging that aligns with brand standards, guides users throughout the website, and enables faster and easier interaction.

Concepted and produced ongoing campaigns and fan club content for Mattel's Masters of the Universe annual online subscription. Elements included a blog series, themed digital posters, sneak peek and unboxing videos, emails, and product pages. Events featured Comic-Con booth collateral, give-aways, contests, sweepstakes, video presentations, and more.

Concepted, wrote, and oversaw production of a 12-episode branded series shot both in-studio and on location. Delivering more than 2MM views across YouTube and Facebook, the series authentically connected with and educated core customers.